Google only has one line of business, and that is advertising. Try as they might, they can't seem to find much revenue elsewhere. Eventually all one trick ponies meet the same fate.
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Here is where I take some offense with the article and the comparisons to 2000/2001. I watched the bubble burst here in the states and then in Europe, and let me tell you during the peak of the dotcom bubble like 50% of folks had any real technical chops. The bandwagon jumping was ferocious, even at good companies.
Just putting it out there
I'd be surprised if scouts and/or agents weren't already doing a lot of this when marketing and evaluating players.
- arrests? #?
- children by different mothers?
- college GPA? School? Graduation? etc?
- catches during a scoring drive, finger touch drops, yards after contact, block success, etc
As far as the in game stuff goes, my guess is you could create a supervised but automated system to review game film, and more easily radio feeds to get a ton of useful data. Eventually you can throw all the 32 teams, 256 games, 1696 players per year and start some Machine Learning training. You'd have to continually iterate, but my guess is you'd be a lot better of going this route than traditional intuition.
I have no idea what you'd find
The problem is, I have NEVER seen that in my 15 years of developing. The technology landscape is constantly evolving, we need developers that know how to learn to do stuff
I don't want an army of semi-functional programmers, I want a FEW real developers.
I am in the beginning stages of teaching a lifelong MS developer and fanboy our Big Data environment. The poor guy basically needs to learn Nix, bash, sed/awk, SSH, cron, Ruby, MYSQL, EC2/S3 and Rails BEFORE we start talking about HDFS, Hive and Mahout. The ONLY thing I have going for me is his background in CS.