The two new ads promote Bitcoin and BitPay as a secure alternative to traditional credit-card transactions.
Yes, BTC is exactly that for a business, but exactly what incentive does a consumer have to use it?
Right now, if I want to buy something with U.S. dollars, I pull out my credit card or my cell phone, and I buy it. The transaction is completed in a matter of seconds (no waiting for verification via a blockchain), and if I use Apple Pay or Google Wallet, it is extremely secure.
On top of that, if I am cheated by the merchant, I can contact the credit card company and dispute the charges. Furthermore, even if my credit card is somehow compromised, I am only liable for $50 maximum by law, without having to go to court or sue anyone.
What does BTC do for me? First, I have to buy BTC, and then spend it quickly before the value changes. Second, if the merchant cheats me, too bad. BTC gives him all the power - transactions are irreversible. Third, if my BTC wallet is compromised, I can kiss my BTC goodbye. All of the consumer protections that I enjoy with credit cards are gone. So exactly what do I get out of the deal?
For the average consumer, Bitcoin is a solution in search of a problem. BTC may be a great way to buy contraband, or to send money to someone in a 3rd world country, but that is hardly something the average person bothers with on a regular basis.
Bitcoin is a niche product, and will remain so, despite every effort by BTC evangelists to persuade consumers to give them real money in exchange for their cryptocoins. Someone give me a reason to use BTC on a regular basis that doesn't involve some idealistic "screw the establishment, fiat currency is evil" rationalization. As a consumer, I don't see the point.