This reminds me of the early 1990s trend of "programming for everyone", particularly Macromedia's Lingo in Director. Languages and environments that start this way quickly realize that the end products would be ever so slightly more appealing if they were more flexible. And flexibility is the end of simplicity. The 1.0 of this language is going to be fine for a few intrepid schoolgirls, but soon they're going to have to add basic programming concepts and structures which will leave most people scratching their heads. Haven't we already seen this dramatic arc with Director and Flash?
A publisher based in Germany has announced Star Trek: Infinite Space, a browser MMO based on Star Trek: Deep Space Nine. The game will be free-to-play, and it's planned for sometime in 2011. "Gameforge also contracted Michael Okuda, who served as scenic art supervisor for every live-action Star Trek series except for the original program, as a consultant. His wife Denise Okuda, who was a video supervisor and scenic artist for several of the sci-fi series' films and shows, will serve as a consultant, too."