Easy answer: Cost. You're not understanding the other side if you think their goal is wanting more pollution, more shitty water, more shitty air, more shitty soil. There's a cost associated with being greener. If you offer me the choice between two products, one that's polluting, one that's green as grass, and the cost is the roughly the same, absolutely I'll choose the greener one. However, if I have to pay a 50% premium to save the environment, then I'm sorry, but given the economic state we're in, I'm probably going to choose the cheaper one. So here's your assignment: find ways to produce things, do things, etc, that are both greener AND cheaper. You do that, and the whole discussion becomes moot, because everyone will be on your side.