I remember when Seinfeld created the concept of product placement on TV - he would open up the cabinet and pull out a box of Cheerios and eat some. It's much more realistic...it's something we would do. We wouldn't pull out a box of Churrios. If done right, in-game advertizing can actually make a game more realistic...if, for example, you pass by a movie theater and see real movies advertized, or go up to a vending machine and see real products, or drive past a McDonalds. So I'm all for it, if they do it right.