It would be nice if the existing big studios were intelligent and competitive enough to eventually catch up with technology, but if even the piracy they rave and lobby the government over won't push them forward, they may never join the rest of us.
The future lies in content producers who already sell their work mainly online. It woudn't surprise me to see vhfx.tv releasing an app like Netflix, or adding their library to any number of other convenient online media stores. They get it. Digital distribution is better for them and their customers.
The existing large media companies will only follow suit long after we have all abandoned them for the ones who do things sensibly. However, that will never happen unless we stop giving them our money and start giving it to people who use services like vhfx.tv