When ebooks first became available I thought that this was a great opportunity to have access to more of them for a cheaper price.
I won't be satisfied with ebook prices until I can get an epub for the price of its used physical counterpart. I rarely buy new dead tree books and lament that my money doesn't find its way to the author when I buy used books. My conscience doesn't bother me enough to buy one new book instead of several used ones, of course, but I would love to be able to spend the same amount while actually supporting my favorite authors.
With no legitimate electronic equivalent of a used book, and with publishers and authors only profiting from sales of new books, there is little incentive for the industry to reach for customers like me by lowering ebook prices. If there was, they would've already done so with mass-market paperbacks.
So the only hope for cheaper ebooks is to reinstate the price war aborted by Apple's price-fixing cartel. Hopefully, this case will get us there.