The real issue - the elephant in the room which the net neutrality debate serves to dance around - is lack of effective local competition.
The USA professes free trade, etc, etc but is actually one of the most restrictive countries to do business - and (possibly illegal) state/regional sweetheart deals on local loop mean there is no effective competition for broadband services (A duopoly is as bad as a monopoly and in most areas there is a legislated monopoly on local loop).
With effective competition, net neutrality is a non-issue. There's a reason that this is only popping up in the USA and that's because the vast majority of consumers face a market with either only 1 or 2 broadband providers.
Meantime in Europe, I sit on a 100Mb/20Mb VDSL circuit - unthrottled - getting full bandwidth - and knowing that if my ISP plays stupid games with access to Netflix I can switch to another one with 2 phone calls. They know it too, so they actually provide good customer service instead of the surly service commonly encountered Stateside.