You are 100% correct. This is yet another place where the victims (and they ARE victims), in their move to try and stop the information from spreading, completely ignored that the Streisand Effect is a very real and powerful thing. Honestly, a better approach would have been the Paris Hilton/Kim Kardashian approach, "Ok, I can't get rid of this, may as well make an official distribution channel and make money off of it." But obviously, given the personal nature of the leak, they'd have to be ok with that decision and its moral implications. It's a shitty way to make lemonade out of lemons though, but lawsuits and DMCA notices will almost always backfire on the internet.