Watch that stock graph trend down in a few months when they announce the actual solution. Anything they could do that would prevent workaround (via refils, spoofing, etc.) without adding prohibitive cost to the pods and/or impacting the user experience. Seriously - punishing people who buy their unremarkable coffee makers like this - if their business model (sell machine cheap and consumable materials dear) they can go suck it. It's not like he printer market where there are few alternatives - they have just found a way to make coffee makers as annoying as printers.
I can imagine a scene from Office Space 2 where they take the coffee maker out back for some batting practice.
If you really want to go to coffee heaven, start roasting your own beans. Takes 5-10 mins and makes a world of difference. Plus green beans cost a fraction of roasted.