It's not all about quality, but also whether the game appeals to your interests. Baldur's Gate and Planescape Torment were awesome games in terms of entertainment value, yet only a few people i know have actually finished them, because they had no interest in the story or real life events kept them from continuing and they never picked it up again.
I wonder how the percentages are regarding to books. I doubt more than 15% of otherwise avid readers who started reading Ulysses by James Choice finished it, yet i don't see the call for shorter books.
I think, TFA is yet another story of how beancounters and other people in the gaming business with no ties to it except for the money, are trying to change the world of gaming to their likings. I wish, they'd all get a seat on the B-Ark and took their consoles and "Jump-to-Conclusion-Mats" with them.