As far as I know, most EU lobbyist have established a role as a representative for a particular group and the lazy politicians just ask them what they believe would be a good decision/law/etc. In most cases there's no one to argue the opposite and if there is, the lobbyist make sure they have good "facts" to make sure their view will seem as most trustworthy. Of course there's probably a lot of fancy dinners and such (ie bribes) to get to that position.
Perhaps the lack of out-of-the-box thinking in public sector is because it's not a wide spread practice and you have to fight a lot of bureaucracy for these kind of projects. Also it might be hard to fund a project without any guarantees of success, as compared to buying proprietary sofware x with a huge spec list.
techymonk writes "There have been some technology innovations that have literally changed the way we live and the way we behave such as the smartphone and social networks. Here are two innovations we will see in the near future — one will revolutionize politics and the general elections, the other is setting the foundations to build a race of superhuman cyborgs." Link to Original Source