Sometime in 2000 there was a coffee table sized book of non production apple designs with early ereaders, cheque book size computers etc that never made it into production etc.
Those ideas pre internet shopping have now been translated into reality in other things. Microsoft instead looked at pc boxes, ignored the internet and killed its competitors like novell to sell 'servers'. The average apple buyer knows what his/her thing can do, and the cloud and how it powers the naked selfies is something they dont care about.
I use linux and am happy with it- the last mac i used had a motorola processor.