Although I agree with you in the case of snap chat, normal people just don't think things through like that. I for one didn't know its not pushed to your phone until you read it.
The other thing is its not just police search warrants you have to look out for.
In many states a lawyer involved in a lawsuit (for example a divorce or child custody hearing) can issue their own subpoena for electronic records *without* law enforcement or the courts reviewing it. In this case its not evidence of a crime... but your ex wife might subpoena snap chat for all images sent to you and suddenly that secret picture your new girlfriend sent isn't so secret, and is being used in court against you. Its not illegal, but its not something you want to share.
is there really a major need to know the details on individual employees anyway?
Yes or course there is. Lets say I have a customer in the US who has a colleague in the UK that also wants to buy my product, how can I put him in touch with someone in our London office without knowing their phone number? What if I want to grow my business in China and want to look at who the top sales guys are all over the world? Those examples are trivial but there are thousands more.
Yes, there would be some additional overhead from doubling up on personnel management rather than centralizing it all in one location, but it would just be an additional cost for doing business in that country, and one that I wouldn't mind seeing them pay (and I'm even an American, but I don't wish this surveillance state stuff on anyone else, so kudos to them for trying to discourage the export of their citizen's personal data).
That sounds lovely until you realize that the EU classes everything as personal information. Its a mess as it is having to get permission from every employee in an EU country to be able to share basic stuff like phone numbers and office locations outside the EU. I can't imagine how complex it would get if you then had a tax liability on top of it.
What will end up happening is one of two things, people will only ever host data in the EU (since it costs money to take it out and the EU is a big market so screw it, lets just leave it there), or companies will never store information there.
Actually thinking about it this could be a genius plan, effectively forcing companies to manage their operations in the EU by applying an export tariff (which is what this tax would be) that is so complex to manage its just cheaper to move operations there
On the other hand, when I want a restaurant review, I want Yelp or something like Yelp. And when I ask Siri for restaurants, it gives me Yelp reviews. Google for some reason doesn't do this
When I ask Google for restaurant reviews, the top results are Zagat, Urbanspoon, and then local restuarants with Google reviews. And then Yelp.
Google owns Zagat which might have something to do with that order.... that and the fact that Yelp said no to google buying them because they got a better offer from Yahoo.... probably just vengeance