The thing is that the MAFIAA does not care. Are these decisions hurting NETFLIX? Good. The MAFIAA hates the internet and streaming services. I saw an article not too long ago in which they were evaluating the impact of Google Fiber speeds on piracy and they were scared shitless. Any sane people would recognize that as a new market to fill. For fucks sake, they now have proper bandwidth lets give them content and make money, but not the MAFIAA, nope.
They are greedy and stupid, really stupid. Just read the other day how "The Interview" made $ 15M from online sales/rentals vs. $ 3M from theatre screenings. Of course they could've made even more but the release was US only, so people took to known torrent sites and downloaded it gratis and DRM-free from there.
I don't think these ass-hats will ever learn and they will do everything in their power to stifle progress and technology. They did it before and will continue to do it instead of working with tech companies.