The tech giant announced Thursday that it’s launching a new feature called “Google Compare for Auto Insurance.”
It’s a comparison shopping site that lets consumers compare rates from different insurance carriers.
The option to compare rates will pop up when a consumer searches on Google for “car insurance.”
At the outset, the service is available to California residents, but Google said it will expand to other states later this year.
Google already offers auto, travel and mortgage quotes in the United Kingdom.
It also operates a credit card comparison service in the U.S. under the “Google Compare” umbrella.
Several major U.S. insurance carriers are reportedly reluctant to work with Google. The tech giant does not list major carriers such as State Farm, GEICO, Progressive and Allstate among its current partners."
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