Undoubtedly, the free market will ultimately decide these things. However, I'd prefer that someone I care about NOT be the collateral damage that helps determine this. Many corporations lack values beyond profits. The idea of regulations and penalties (ignoring how effective it actually is) is to prevent unnecessary injury, death, etc by compelling these companies to behave by imposing monetary fines (the only thing they really understand or care about). Granted, as already posted by others, this fine is probably chump change.