Last December (Bloomberg News) described a similar "voluntary guidelines" meeting between Facebook and Walmart for use of visual recognition to keep identification by retail store cameras in targeted online advertising. CBS also covered the story last December. http://newyork.cbslocal.com/20.
As more technology start ups like Facedeals http://techcrunch.com/2012/08/... recognize the opportunity to sell our browsing habits at stores to online marketing firms, Minority Report seems closer than ever. And unlike programs to erase, block, or deliver false clicks (cookie camouflage) to online advertisers, the solutions (wearing a Guy Fawkes mask or Groucho Marx glasses) seem much more intrusive."
Link to Original Source