writes "Puzzllotto. The game, styled after titles such as Myst and Zork, will be available in the iPhone App Store later this week for $4.99. 10% of the sales revenue from the game will go to the Madagascar Fauna Group. At this point, only US citizens may participate in the contest but it has been stated that UL wishes to make future events world wide. 'Even though Puzzllotto represents a significant investment of engineering and legal resources, the company refuses to apply for patents on any invention. Instead, the company hopes to share its investment with other developers through its fundware.info site, while the company's ten employees hope Puzzllotto will raise enough money to capitalize bigger dreams.'"
This could also be seen as a test for greed, since the prize money will only start at $1,000 and will grow by $1,000 each day for 30 days, at which point, if no one has solved it, the entire pot will be donated to charity.