I have been a software vendor for quite a while now and I assure you they are all out for themselves first and customers second - including Apple. I have used Mac, Linux, and Windows for years now. I consider MSFT largely on-par with Apple in usability and visual quality (in Vista). I recently bought a Sony VGN-Z530N with Vista and the machine runs Vista flawlessly - the combination is on par with the Macbook Pro I had last year. And guess what this $1300 Windows computer has built in broadband and similar video as the new MBP! but it only weighs 2 lbs less and has 1.5 more hour battery life...but I still want it to run OSX.

Glad to finally see some intelligent commentary here. Where the others come up with time to waste is beyond comprehension... I think this move makes sense at first blush but here are the catches: 1. Anti-trust - growth in AMD market share probably negates that 2. Intel CPUs suck - true that but AMD has reliability problems or at least has had which kills consumer confidence 3. Comparison - with Apples running on the identical platform as Windows people may be less willing to pay a premium leading to 4 4. Loss of margin - having a vertically integrated product contributed to the ability to charge more $ these are some serious issues but probably the only way that Apple can survive and the most likely route for loosing the chains of Microsoft