Piracy has been around forever. Where there is any distributable media whether that is software, music, movies, what have you, there will be pirates. Grrr...
But that's not the problem...
Fundamentally, the Internet coupled with digital media has eliminated the need for the overhead costs incurred by conventional brick-and-mortar distribution models.
The way media is distributed directly effects the revenue model:
If I have to create a plastic case and a small metallic like circle and ship it across the country to stores in order to share poka classics that is going to cost more than just offering it as a digital download.
Newspapers are dying for this exact same reason, distributing just news is not enough to bring in readership that attracts advertising revenue (its all online).
I will reiterate: The Internet has changed the way distribution of media occurs thereby directly effecting the revenue models of all the major industries. Get with the program.
Mr Wayne should not be fighting piracy, he should be working with his publisher to discover new ways to get his books in distribution chains that make sense in this new economy.
In classical Slashdot fashion, "I for one welcome our new Kindle overlords."