It's deceiving to the point of almost lying.
No, it really isn't. Only the anti-Mac fascists would say that about that statement. Do you complain as much as the 'Intel-inside' sticker? How many millions of ppl have been fooled into thinking that one sticker makes the system better? Or how about all those 'lowest TCO compared to Linux' studies that MS payed for ten years ago.
No other industry would be able to get away with such "facts".
Every industry from cars to diapers is full of these "facts"! Here's some:
-Every car manufacturer proclaims that every one of their cars is "best in it's class", but they never say what the class is, or the study was paid for they the company.
-Cereal that are advertised as 'Natural', which can mean anything.
-Or how about 'Fat-free" foods? Nowhere on the container will it say that the calories are still the same as the regular stuff because they replace the fat with sugar.
-Stores that have 0% financing, but they don't tell you up front that there is a $129 'Administrative fee'