Comment Re:Im confused (Score 4, Insightful) 100
This happened to me as well. A series of mysterious iTunes charges popped up all over my CC statement, totaling hundreds of dollars.
The charges all show up as "1800-APPLE-XYZ" or some such. Call up that number, and there's a recording that refers you to itunes.com/cc (or whatever). On that site, it refers you to the useless 1800 number.
When I contacted my credit card's fraud hotline they said they had been having all sorts of problems with fraudulent charges at iTunes. Mysterious charges, and they (Chase) could get no answers from Apple.
Since Apple wouldn't reverse the charges, I had to file a fraud claim, and get a new card. A big hassle for me. By the way, this was in the Spring of 2010.
IANAL, but if there is a history of fraudulent activity and the vendor has ignored it, then yes, I'd say they have some responsibility "to check every 99 cent transaction."