But they aren't choosing, Disney/ESPN is. Why should the ISP make you pay for something you might not even want. ESPN3 is very cool but my mom won't ever watch it. I'd pay money to get the service, but ESPN won't let me. Disney are being douchebags, the ISP are just not letting them fuck you over. I'm in support of the ISP in this case. If ESPN had their way, the phone company would have to pay to let you call ESPNs tech support. I'll say it again, if ESPN allowed me to pay to get the service I would.