So where are the profits made?
Where the service is consumed, or where the servers are, or where the intellectual property is owed?
Traditionally its been the first, where its consumed, that most of the tax has been paid.
When it comes to IP, and virtual services, its one of the later two, or a combination there off.
Now, those will move to where the taxes and the costs are cheaper. ie. Companies will try and maximise their profits.
Countries will try and extract as much cash as possible out of consumers, or investors such as pensioners.
Now I don't have a problem with maximising profits, I do have an issue with countries trying to squeeze until people are dry. It's not productive and it does more harm than good. However, what's going on now is that countries for these products can't squeeze, so they are squealing about how unfair it is. You won't give us lots of money so we can spend it.
The game has changed. It's got benefits, but it also has problems. What it does is expose countries debts, all their debts. The hidden ones can't be paid, and for people reliant, either by choice or because they have been forced to be, on the state, to massive problems. The state can't pay them, and they will bear the brunt of taxation.
It's not the companies fault, its people running Ponzi pensions that's the underlying cause of what's going to happen