Trader Joe's has equally good vegetables, nuts, grains, etc. without the Whole Foods ego trip, and with better prices.
I don't know where you've been shopping, or what your view of produce is, but at least in San Francisco TJ's absolutely does not have equally good fruits and vegetables. TJ's has berries, it's true, but for any other produce Whole Foods is always better. TJ's has plenty of good values in packaged goods.