Comment Who's the target audience? (Score 1) 590
Anecdotally, it would be my guess that these minorities are probably over-represented in terms of those who actually consume these games.
Which leaves open a very large, untapped market to be targeted by game producers who could potentially profit from targeting titles to these under-served groups. I don't expect that market to be ignored for long as gaming becomes a more ubiquitous form of entertainment.
The question is do women and minorities consume fewer games because they are underrepresented or are they underrepresented because they're generally less interested in that form of entertainment?
Which leaves open a very large, untapped market to be targeted by game producers who could potentially profit from targeting titles to these under-served groups. I don't expect that market to be ignored for long as gaming becomes a more ubiquitous form of entertainment.
The question is do women and minorities consume fewer games because they are underrepresented or are they underrepresented because they're generally less interested in that form of entertainment?