An anonymous reader writes: From BuzzFeed: Tim Cook has long been an advocate for human rights and equality. With these two op-eds, he’s made Apple one as well. Both make it very clear that he’s speaking as Apple’s CEO or, in the case of the Washington Post piece, literally on behalf of Apple. Cook’s call for social progress is now Apple’s as well. And Apple, by joining him to make it, has smartly recognized that this is how Cook emerges from Jobs’ shadow to become an iconic company leader in his own right.