> Are these guys just trying to stake a reputation based on being critical of Google?
The Database Column is being coy about being a corporate blog for Vertica, a high performance database database product, but in fact it is. Vertica is a commercial implementation of C-Store and was founded by Michael Stonebraker, the most prominent proponent of column based databases (get it? the database column). So yes, they have a very good reason to be hostile to Google.