The reason I, as a man in his mid 40s, is still playing DS games is because of the price. GBA handhelds were inexpensive, and for 10-15$, taking a flyer on a game was an easy decision. DSI on the other hand is nearly 200$, and titles are moving into the 40$ range. While I like titles like Professor Layton, I don't feel very compelled to buy, let alone play casual titles for that price. With the advent of games like Angry Birds, I can get my casual game fix for less. If Nintendo wants me to play their titles again, don't sell me a Raving Rabbids mini game at full price. Set your prices to 10-20$, with the upper end being a Zelda type game. I know you want more money Nintendo, but I don't have it for you. Since you now have to compete against free games, lower your price. In the long run you will make more money. If not, I am sure somebody like HTC will buy you out to put "retro" Mario games on the smartphones.