"All 120 Super Bowl XL footballs will be marked with a drop of synthetic DNA to thwart potential counterfeiters who might be tempted to sell phony game-used Super Bowl footballs, which can be worth thousands of dollars. Exposed to a specific laser frequency, the DNA glows to a bright green."

I wonder what it will cost to get it exposed to that specific laser frequency... a few extra hundred dollars, perhaps? This may defeat the actual point of using the synthetic DNA in the first place: it's hidden cost.