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Comment Re:Oh no! (Score 3, Insightful) 179

I think the success of the iTunes Music Store has shown that people don't care too much about DRM as long as it is transparent enough. Look at what URGE will offer. 9.95 for unlimited music. Anything you want. For those not willing to break the law to pirate music, or too lazy to do so, or both (this third category includes me) this is an awesome deal. For just 10 bucks a month, it's as if my music collection was essentially infinite. I don't care if I don't "own" the music. Why should I? For movies, it makes even more sense (because the replay value is much lower than for music) to have some sort of subscription-type system so that you just pay a flat fee per month and have unlimited access to unlimited movies. But to have such systems (either music or movies) be viable, it has to be protected so that you can't just have one person be a subscriber and then that person can copy the stuff to the whole world. That's just a fact of life. Because people can't be trusted NOT to copy, there has to be some system to prevent it. Or at least prevent it for the "casual user" that won't go jump hoops to crack it. I think it was Steve Jobs who said "to keep the honest people honest".

The future will have DRM in the main-stream whether you like it or not. Of course you can always choose to get your media through some other channels, but if you think that "5 people" (obviously you didn't mean it literally) will be using DRM at the end of 2006, then you are seriously mistaken.


Many people are unenthusiastic about their work.