Am I reading something wrong. After looking into this, it seems Netflix is providing these caching appliances to ISP's for free, as well as free technical support from Netflix engineers for setup. These devices would be loaded with data during off-peak times. The only extra cost I can see is the electricity required to power these devices. I'm no networking expert, but would this also be offset by the advantage of more content being delivered locally, which would mean less bandwidth utilization on the backbone? Am I wrong here? Help me find the extra cost thatt would be carried down to the consumer.