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Comment: Re:What's in a name? (Score 1) 296

by krobe (#19900877) Attached to: Democracy Player Is Dead, Long Live Miro

Another naming failure was with the Chevy Nova. Nova, in espaniol, means "it doesn't go". I'm sure this was just an over site by GM. But the cars didn't sell well in Latin America and other Latin countries.
lies, http://www.snopes.com/business/misxlate/nova.asp

Status: False

This anecdote is frequently used to illustrate the perils of failing to do adequate preparation and research before introducing a product into the international marketplace. It's a wicked irony, then, that the people who use this example are engaging in the very thing they're decrying, because a little preparation and research would have informed them that it isn't true.

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