This anecdote is frequently used to illustrate the perils of failing to do adequate preparation and research before introducing a product into the international marketplace. It's a wicked irony, then, that the people who use this example are engaging in the very thing they're decrying, because a little preparation and research would have informed them that it isn't true.
"Don't try to outweird me, three-eyes. I get stranger things than you free with my breakfast cereal." - Zaphod Beeblebrox in "Hithiker's Guide to the Galaxy"