Comment Re:Dumb managers manage dumbly (Score 1) 57
When prices dropped, the sites automatically canceled existing bookings and rebooked customers at lower rates. Hotels lost already-booked revenue whenever they reduced prices to fill empty rooms
Why penalize your best customers who reserve the longest in advance?
100% this.
Smarter hotels should tell their customers they would refund the difference if their room prices (for the same class of room) dropped after the booking. That, plus no penalty cancellation, makes customers more willing to book long in advance, in turn allows better planning for both the hotel and the customers.
What hotels do now only encourage travellers to book only in the last minute and hence create sudden surges which is bad for both customers and hotels. It further discourages people from travelling for leisure and in the long term reduce customers for the hotels.