For years people have made the claim, with a good deal of justification, that people did not have the patience to learn new software in order to switch to a new platform. More recently, though, people have been eased into the idea through their smartphones. People regularly try out multiple apps to access all manner of functionality, and don't think twice about it. I suspect that this attitude could be harnessed by the Linux community, particularly by using the ubiquity of Linux on smartphones to encourage people to install apps they are already familiar with onto a desktop running a free, secure OS that doesn't spy on them. It's not a movement at present, but it's much more doable than in years past. The environment and infrastructure for showing people that linux apps can be just as easy to use as Windows apps is finally in place.