The first 15 minutes explain everything. The average person is not interested in a thought provoking article on a politicians policy on government spending, details on a new medical procedure, or common sense advice on how to eat better. They want to know who the politician slept with (and what techniques they used), how someones plastic surgery went horribly wrong so they look like John Merrick, or what drug they can take to lose weight while stuffing their faces with fast food and Ding Dongs. (Ding Dongs are OK every so often
;-) People will buy or watch the latter material and ignore / not understand the other.