Comment Re:not going to work (Score 1) 288
Price discrimination, charging different people different prices for the same product is only viable when you have a monopoly. Since Photoshop basically has no competition they are able to inflate the price to significantly more than the market value.
There is also the issue of software being an infinite good, the marginal cost is $0, so the price should also be $0. Since the price isn't $0 the perception is that they shouldn't charge such huge fee's and that the company is ripping people off. Feeling ripped off causes people to forget the rules and take what they think they deserve.
There is also the issue of software being an infinite good, the marginal cost is $0, so the price should also be $0. Since the price isn't $0 the perception is that they shouldn't charge such huge fee's and that the company is ripping people off. Feeling ripped off causes people to forget the rules and take what they think they deserve.