Let me address this in a narrow band. It's a good user experience when we limit our discussion to the user experience on the phone itself, removing programming considerations from a developer POV, and from an "I bought an app for my PC but it doesn't run on my phone" POV. I don't think people currently expect their phones to be like their desk/laptop OS environments. You have a valid point that MS are being misleading with the naming convention, but again, user expectation probably doesn't lead to much in the way of true confusion here.
I've never owned a Mac (iPhones yes, Mac no), so I can't say with 100% certainty, but I'm pretty sure the experience on one is vastly different from the other. Android, true, has some cross-formfactor success, but from phone to desktop (Android to Linux) we're looking at a new app again, so I wouldn't think people, tech-savvy or not, will be confused too much.
I hope you don't take this as argumentative - I simply like using my Windows Phone 8 / 8.1 phone, more than I liked my iPhones, more than I enjoyed using my wife's Android phone. I did state, MS' marketing strategy is crap, no doubt. I have shunned Windows 8 for the desktop so far, though I've had co-workers tell me it's fine, they just chuck the "Metro" side of things (in which case... it's Win 7 again with a few enhancements).
MS is doing so little on the consumer side right these days, let's highlight what they get right (competition drives innovation, right?) and encourage people to at least consider it as a viable option for their choice of mobile phone.
While I've never expected particularly high standards for Slashdot and the discussion here,
I think that this is a new low.
When I became a member ten years or so ago, and was a lurker for a few years before that, the jokes were always there, but mixed into an often in-depth discussion of math, science, programming, etc. I don't read or post as often as I used to (I was never a major contributor, and the few 5s I've ever gotten were for funny comments rather than for anything important) myself. Perhaps older users are simply moving on (only two of the comments are 6-digit UIDs, the others are either 7s or ACs), or maybe no one's had their coffee yet. Also, today is a holiday in the US (come on, rest of the world, talk about Saturn!!). There are still good discussions, but yes, this particular set of early postings is disappointing.
Branching out into hardware, starting with X-Box and Zune, was an attempt to diversify, and while it hasn't been a home run, it's been a good testing ground for ideas. Some have panned out, some have not. To say that these factors point to MS' overall marketplace dominance being entirely in danger of failing is to overstate things a bit.
Still, great comment
My own kids love checking out books to read from their school library, and they both tend to get fiction and non-fiction alike, despite having the entire WWW (not to mention game consoles and handhelds) at their disposal. Again, this is just what I have witnessed personally, but libraries do seem to still be valued by many in the population despite all the alternatives.