I haven't eaten meat in about five years, before which I did the Atkins diet on which I ate a LOT of meat. I just had enough. These days I don't like the smell or taste of meat, or of products that try to mimic meat. Tofu trying to taste like meat turns my stomach, I'd far rather they make something taste as good as it can, not like something else.
I agree that getting it to taste familiar might make it easier to convert carnivores, but having tasty high protein options that don't try to mimic flesh would be appreciated by many people.