Red Hat has Ceylon. Mozilla has Rust. Google has Go and Dart. Apple has Swift. Typesafe has Scala. SpringSource has Groovy. Oracle has Java. Microsoft has C#. Etc, etc, etc.
Ceylon caught a lot of flack initially from some members of the Scala community (and I guess some Java people) for "doing unnecessary work", "not listening to the community" and "not complying with standards. Apple caught the same flack for Swift with the same nonsensical arguments. Go has similarly been criticized for being weird.
The fact of the matter is that each one of these companies has their own requirements, requirements that "standard" languages like Java and C++ don't meet.
Also, which each new language comes a potential set of new innovations for new or existing languages to build upon. With Ceylon it's union types and null variables handled by built-in Optional types. With go, it's interfaces that are not explicitly implemented. Etc, etc, etc.
Bottom line: This is a good thing.