Kodak invented the digital camera, so it is a bit false to claim that they had no expertise in the field. Where they went wrong was trying to protect their film business by sacrificing their early lead on development and licensing out the technology.
If a longer vision had prevailed at Kodak, people with Nikon and Canon cameras might be wistfully longing that they could afford one of the big boy Kodak cameras.
This quote was the most important part of the article to me, it should have been in the summary:
"Former Kodak vice president Don Strickland insists the firm's late entry into the digital market is a key factor in its recent troubles. He claims he left the company in 1993 after he failed to get backing from within the company to release a digital camera.
'We developed the world's first consumer digital camera and Kodak could have launched it in 1992. We could not get approval to launch or sell it because of fear of the cannibalisation of film,' he told BBC News.
Although Kodak was one of the original inventors of digital photography, it failed to keep pace with developments in the market and competitors including Fuji steadily eroded its share of the market."
I had no idea Kodak had anything going on with digital cameras that far back, I remember the Sonys and Canons and so on and then Kodak eventually came out with some cheap crap-cameras after film was pretty much dead, what a huge business screw-up...
Two out of three is pretty close!
(and the third is really a matter of the degree of taxpayer funding)
Maybe it would be cheaper to just mandate transparent SUV's