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A Tour of Googleplex East 109

Posted by CowboyNeal from the and-on-your-left dept.
An anonymous reader writes "In Googleplex East: Search And The City, IWeek has posted a visual tour of the search giant's NYC HQ, complete with the requisite massage room, candy machine, and funky cafeteria. (There are even — surprise — work areas.) A companion story argues that New York City has reemerged as a tech center, citing the access to the Big Apple's media as a powerful pull for Web 2.0 companies. It also argues that NY's business community is more important these days to startups than Silicon Valley's deep pool of talent. Do you buy this thesis? Isn't it really unimportant these days where you work, geographically?"
Google

Google Radio Ads Experiencing Early Troubles 41

Posted by Zonk from the try-to-avoid-the-random-porn-ads-during-drive-time dept.
An anonymous reader writes "Google's tech-heavy solution to advertising has worked wonders on the internet, and made it a friend to bloggers everywhere. The low-tech nature of traditional radio, though, has caused some conflicts with Google's radio ad service. The impersonal nature of online ads are very different than the one-on-one personalized service that radio advertising normally uses. While Google ads are running on some 700 radio stations, that's a very small part of the market. They are committed to improving, but onlookers think it will take a change in pitch. 'Whether Google can succeed in radio "is questionable, because you do need relationships with radio stations to give you something of value. If you don't have radio-focused personnel...you'll get the low-hanging fruit but may not be able to grow the market," said Maribeth Papuga, senior vice president and director of radio buying for Media Vest, a part of ad firm Publicis Groupe. "Their challenge is going to be having a broad enough list of markets and stations to make it a viable enough player on a national scale."'"

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