as a direct result of the success of the company.
Google has been manipulating search results in past.
I think it is good thing to stop this kind of thing happening. I do care from business rights to do their own choises and business models. But at the same time, I do not want to live in the world where everything can and will be controlled with money.
There is expected behavior of products. Consumer can't make in depth analysis of companies all to time to figure out all their connections. Just to find out which way he/she is getting screwed this time. Protecting the consumer rights is good thing, they have rights too.
In USA corporations have way too much power. At the same time I'm very happy by not being the one who has to draw these lines.