Comment: Further reducing ICANN's credibility? (Score 3, Insightful) 103
This could have a fascinating result:
1) Organisations sign up to host their own "so cool" root domain, expecting that lots of companies will be "forced" to register their key words in the new root domain
2) Companies finally wake up and say "WTF? We don't need this shit" and don't buy in
3) Lots of organisations who did #1 realise they're not going to be able to make enough to pay ICANN let alone cover their costs
4) Scumbuckets come in and start domain-squatting, setting up crap sites, etc
The above may well lead to:
5) People stop trusting domains and use search engines more (it's happening more & more now anyhow - most people can't remember even simple domains and use search engines to find them)
6) More legal cases for domain-squatting and illegal use of registered trademarks/keywords/etc
7) No more "gold rush" mentality for the opening up of new TLDs
8) Bad press for ICANN and fewer groups willing to take part in the next "all new territory" TLD funding drive (leads to less $$$ for ICANN)
Yeah, I'm just dreaming. ICANN is rapidly joining the RIAA & MPAA as a prime example of a bloated, self-serving organisation that's doing all it can to hang onto a way of existance that's no longer viable