True Story: I remember back a decade and a half ago when my father was hot tempered and would get drunk that I had a friend on chat contact the police for me (this was back in the big AOL days) when he went crazy and started throwing shit around the house and breaking things. The internet can be a life saver.
Uh, last software company I worked for and ate by myself... they thought I was anti-social and booted me. I'm like you though, I hate office drama so I avoid it like the plague, unfortunately... in an ironic turn, by not socializing to stay away from drama, you unfortunately can create it and draw attention to yourself.
Yea, that was the first thing that came to mind. The headline should read, "James Cameron To Fund Team To Develop 3-D Camera For Mars Rover" - But as others have mentioned, it's a publicity stunt to help gain interest whilst having 'star' backing. But it's likely James Cameron will do just that, fund it... then his brilliant Avatar optics team will do the down and dirty. Also, I think people typically find Cameron to be an arrogant pompous bastard, which explains the backlash.