The problem is HTC hasn't got the word out. Everyone's talking about the Samsung Galaxy S3 and new iphone, but the One X is, IMHO, the best phone on the market right now. The screen alone makes it better than the SGS3 and iphone 5. Also has a very nice camera and never lags. Everyone who sees my phone is like "wow, what phone is that?"
I've also owned the One V, which is a low end phone, but surprisingly feature packed. For the record, I actually like the HTC Sense interface better than vanilla android.