I say carry on, Mr Oliver. I prefer results.
It's never too late for a company the size and quality of msft to break into the phone market
I guess I have less faith. The XBox (360 that is) is the last thing MS that I can remember breaking into a market...and that was largely in spite of themselves (as proven so far by the One). I just don't see MS as an innovator. Maybe new leadership will change this.
It's also impossible for a software platform vendor to ignore mobile
Doesn't mean they are very good at it, or go about it very intelligently. Anyone can say "Hey we should get into this market". Its the execution that matters.
Zune, on the other hand, was bound to be eclipsed by more inclusive devices (think about the long dead ipod).
Again: Execution. Apple saw this, and basically took its existing iphone and ripped out the wireless radio. Bam, there's your iPod and at negligible manufacturing and R&D cost. MS on the other hand developed Zune and Phone completely separately. Not only is this a massive waste, it is a huge reflection of MS's silo'd corporate culture in general.
Finally, I can't think of one competitive advantage Apple or Google has that would constitute a moat protecting their current lock on the market
I think prior purchases (apps, vids, music, hardware) and apples vertical integration of their products are a couple significant obstacles. You have to come up with something special for users to ditch all of these ancillary purchases that "just work" and start fresh on a new platform. Maybe a more innovative and agile company can acheive this, but I don't think MS has it in them
If this thing came out in a parallel universe where the iPod didn’t exist, it would be hailed as a god. No, the problem is the iPod’s head start — its catalog of music, movies, apps and accessories are ridiculously superior to the Zune’s
The Zune was cancelled shortly thereafter. The product finally became good, but it was too late. I smell the same fate for windows phone.
Theory is gray, but the golden tree of life is green. -- Goethe