No entity with commercial interests or rather: with interests other than those of a democratically elected government or it's air authority organization shall have anything to say on the use of airspace. That's much too important for all of us. Just imagine those dickheads making a proposal for a special delivery lane for their trucks between lanes for cars and bikes on the road... The private sector already has got too much control over the electromagnetic spectrum and such.
To be clear: fuck off, Amazon.