BBC is covering it.
... BBC doesn't work for me.
What? I always thought Google did that on purpose and everyone know about it! It's great to always get Google's services at the top of any search because I can easily activate any of those services using my Google account. If I search for RSS Reader, I expect to get Google's service at the top so I can activate the service by just clicking on the link and enter my password. Isn't that like... the whole purpose of Google? To easily provide people with whatever they need.
The best solution is to add semantic information to hyperlinks - but that's not supported yet...
There are other solutions, but people just don't care about what and how they link to: https://secure.wikimedia.org/wikipedia/en/wiki/Spamdexing